Gold Alliance Review

Gold Alliance Review

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Gold Alliance is a reputable precious metals dealer that specializes in selling silver, gold, palladium, and platinum. However, instead of selling these metals in the form of jewelry, this company offers them as a safety net to help shield your investment portfolio from the fluctuating stock market.

When you work with this company to add diversity to your portfolio, you can purchase your precious metals in two ways. First, you can use the self-directed IRA account to invest in silver and gold or buy gold, silver, palladium, or platinum bars or coins.

 If you’re curious as to how this company can work for you and safeguard your retirement portfolio, read on.

Before we get started:

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Table of Contents

What is Gold Alliance?

Gold Alliance is an investment company that specializes in precious metals, and it helps clients buy gold and silver coins and bars. They also offer other types of precious metals. Additionally, you have the option to invest in silver or gold by opening a Gold Alliance IRA account. Gold Alliance features self-directed individual retirement accounts or IRAs.

This company was originally founded in 2002 by Kevin Troy, Joseph Sherman, and Fred Abadi, and the company’s headquarters are in Reno, Nevada. This company has built a solid reputation and has over a 4.8-star rating out of 5 on the Better Business Bureau's website.

It also has a higher rating on Trustpilot, and it’s a very highly ranked and fast-growing company compared to the like-entities in Nevada.

Gold Alliance Founders

Gold Alliance was founded on the desire to help hardworking people avoid government interventions and stock market volatility by offering precious metals as a viable way to invest in your retirement.

The founding members are a trio of precious metal industry veterans who all use a client-centric approach and a drive to see people maximize their retirement portfolio potential. These three instrumental people are:

Joseph Sherman

Joseph is a member of the Industry Council for Tangible Assets (ICTA), National Ethics Association (NEA), and Precious Metals Retail Association (PMA) founding member.

He obtained a law degree from the University of Tel Aviv. He set a personal mission to help the general public get higher performance and protection by helping diversify their retirement funds.

Kevin Troy

Kevin graduated with a marketing degree with honors from San Diego State University. He started his career working at JP Morgan Chase, and he migrated to the real estate lending niche before making partner at one of San Diego’s biggest mortgage brokerages.

He’s spent the last 15 years in the precious metal investment industry and has a track record for helping thousands of clients safeguard, preserve, and protect their retirement portfolios.

Fred Abadi

Kevin graduated with a marketing degree with honors from San Diego State University. He started his career working at JP Morgan Chase, and he migrated to the real estate lending niche before making partner at one of San Diego’s biggest mortgage brokerages.

He’s spent the last 15 years in the precious metal investment industry and has a track record for helping thousands of clients safeguard, preserve, and protect their retirement portfolios.

Gold Alliance Fees and Pricing

The obvious fees are associated with buying your gold or silver. This will fluctuate depending on how much you want to purchase, what types, and the denomination. Most of the clear pricing and fees come from opening precious metals IRA and paying your yearly storage and maintenance fees.

The amount you pay will vary between custodians, but a rough fee range includes the following:

  • Account Set Up Fee - $50.00
  • Liquidation Fees - $10.00 to $30.00
  • Maintenance Fees - $225 to $2,250 a year
  • Shipping and Handling Fees - $50.00 and up
  • Storage Fees - $100 to $150 a year
  • Termination Fees - $250

To break the fee schedule down a bit, take the following example. Say you pick EquityTrust and pay a $50.00 fee to set up your account. Your storage fees will fluctuate from $100 to $150 a year, and the price depends on the type of storage you pick out.

You’ll also want to budget for the variable annual maintenance fee, and this price will depend on how much you have in your account. For a balance of up to $14,999, this fee starts at $225. If you have a balance in your account over $2 million, this fee will go up to $2,250 a year.

You don’t want to forget the liquidation fee per asset you’ll pay when you sell your metals, and this won’t exceed $30.00. As the account holder, you’re also responsible for paying all shipping costs, and there will be an additional $10.00 and a minimum charge of $50.00. Finally, you’ll pay a $250 termination fee when you close out your IRA.

Note: The fees you have to pay to open your account, maintain, and benefit from your precious metals IRA can have a negative impact on how well your precious metals IRA performs. So, you want to keep a close eye on your fees.

Products and Services

Gold Alliance is a company that excels when it comes to investing in precious metals, particularly gold, and silver. A few of their products and services include:

Bullion and Coins - You can purchase physical gold, silver, palladium, platinum, and silver from this company. They offer 90% silver coins, collectible coins, limited mintage coins, and common bullion.

Educational Materials - Gold Alliance wants you to have all of the information you need to make informed decisions. You can look at their guides and resources to learn more about this type of investing, price analysis, and more.

Numismatic Coins - Limited mintage or numismatic coins are available to purchase from Gold Alliance. They may have a value that is higher than their gold content due to their rarity.

Precious Metals or Gold IRAs - This is a self-directed IRA account, but you can open up a brand new account or rollover your traditional IRA into this type. The staff is happy to walk you through the process and help with the paperwork so you can invest in precious metals.

Professional Advice - Any clients who are looking to invest in gold or other types of precious metals but who are not sure where to start can benefit from the expert advice the staff offers. They’re willing to show you your options, weigh the benefits and drawbacks of each, and give you advice on the best way to diversify your portfolio.

Custodian Options

If you’re interested in setting up a precious metals IRA, you’ll have to work with a custodian. A custodian is a licensed person or entity that manages your retirement assets or accounts.

Gold Alliance doesn’t function as a custodian, but this company works with reputable custodian companies that offer this feature. These companies include:

  • Equity Trust

Equity Trust is another self-directed IRA custodian that provides custodial services for alternative assets, such as real estate, precious metals, and private equity. They also offer a variety of investment tools and resources to help investors make informed decisions.

  • Goldstar Trust

Goldstar Trust is a self-directed IRA custodian that focuses on providing custodial services for precious metals investments, such as gold, silver, and platinum. They offer a variety of investment options, including coins and bullion, and provide education and support for investors interested in this asset class.

  • Preferred Trust

Preferred Trust is a self-directed IRA custodian that offers a wide range of investment options, including real estate, private equity, and cryptocurrency. They also offer educational resources and personalized customer support.

Ultimately, the choice between these custodians will depend on the individual investor's needs and preferences. Therefore, it's essential to do your research and carefully evaluate each custodian's fees, investment options, customer support, and other factors before making a decision.

Is Gold Alliance a Scam?

Gold Alliance isn’t a scam. Along with being a very popular and reputable company when it comes to precious metals investing, you’ll find great reviews. The BBB currently has a 4.97 rating out of 5 stars with an A+ rating. There are over 150 reviews, and Trustpilot gives the company 4.7 out of 5 stars.

There have been five complaints filed against this company in the past three years. But, given the size of the company, this is a very good track record. However, the fact that the company maintains an A+ rating from the BBB indicates that Gold Alliance responded to the complaint and tried to resolve the issue.

We don’t see any huge complaint patterns across third-party review sites, and the company seems to be very responsive in addressing perceived issues.

Pros and Cons of Gold Alliance

As with anything, there are pros and cons attached to any type of investment company. A few that seem to stick out more than others include but are not limited to:


  • An abundance of Educational Materials - This company wants you to learn about what you're investing in, so they offer a large range of educational materials. You can browse frequently asked questions, explore gold IRAs, read their blog, and spend time in the news section of the website to learn a decent amount about this investment opportunity.
  • Limited Mintage Coin Buying - You'll find a selection of limited mintage coins that you can purchase from this company. The benefit of buying these products is that they can be worth more than their gold or silver content due to their rarity.
  • User-Friendly Website - The whole website is very easy to navigate and explore. Everything has a simple layout, and you can browse through the company's products and services without a huge issue.


  • Fees - As we touched on, there are several fees that you have to track and be aware of when you open your precious metals IRA. The fees can fluctuate based on the size of your account, so it's something you have to track and adjust your budget to cover continually.
  • Need a Custodian - Since Gold Alliance isn't a custodian itself, you'll have to work with a separate entity. There are several reputable options available, but these are extra steps you have to take when you get into investing in precious metals.
  • Pricing Not Available - If you want to check the prices of any products before you purchase them, you have to contact the company. They don't have it listed on their website for you to browse.

Getting Started Partnering with Gold Alliance

For starters, you have to be 18 years old at a minimum to work with this company and set up your investment portfolio. Also, since there is no pricing listed on the website, you’ll have to speak to a representative about purchasing bullion and coins or opening your precious metals IRA. The process is as follows:

  • Call the toll-free number at 888-734-7453 to connect with a company team member.
  • Give the team members the necessary information. This will usually include your phone number, full name, address, email, and more.
  • The representative will help you figure out which custodian meets your needs and situation the best, and they'll then send you an application with a prepaid envelope to send it back once you fill it out.
  • Once the company processes your application, it can take a few days to complete your account setup. To complete your rollover, this process can take between 5 and 10 business days.
  • Finally, you fund your account by sending a check or completing a trustee-to-trustee transfer.

Bottom Line

Gold Alliance is a reputable company with high ratings on TrustPilot and with the Better Business Bureau. You can work with this company to invest in precious metals and physical gold, which are rare to find on investing platforms and apps.

However, you should note that this company doesn’t function as an investment platform itself. Instead, this company is a precious metals dealer. The products you can get benefit any investor who wants to diversify their retirement portfolio and branch out from traditional stocks and bonds.

You want to do your due diligence and use a certified financial planner to understand the benefits and drawbacks of investing in precious metals. If you do and decide this is a viable option for you, Gold Alliance is a solid place to start this journey.

Remember to read our list of the Best Gold Investment Companies to work with, before investing your hard-earned savings!

>> CLICK HERE to read our list of the Top Gold IRA Companies. <<

Or, if you like what you read about Gold Alliance, continue to their website below.

Charles Turner

Hi, I'm Charles Turner, founder of Turner Investments.  I created Turner Investments to provide education and guidance to individuals interested in personal finance.

My goal is to make Turner Investments a valuable resource for anyone looking to learn more about personal finance and make smarter investment decisions.

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