Fisher Precious Metals Review

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Fisher Precious Metals is a family run bullion dealer in Deerfield Beach, Florida, run by John and Lynn Fisher, who started out as individual gold and silver buyers back in 1993 before turning that experience into a full dealership.

The company sells gold, silver, platinum, and palladium coins and bars, handles precious metals IRAs, offers depository storage, and also deals in loose diamonds and fine jewelry. This review looks at what they sell, how their pricing and reputation compare to other dealers, and who is actually a good fit for their business model.

Key Takeaways

• Fisher Precious Metals holds an A+ rating with the Better Business Bureau and has been BBB accredited since 2011 with zero complaints on file.
• The company offers a standing buyback guarantee on any product it sells, and it will also make offers on gold and silver bought from other dealers.
• It's a small operation (BBB lists it as a 19-year-old business with a handful of employees), which means personal service but a smaller catalog than the big national bullion houses.

Who Runs Fisher Precious Metals?

John Fisher is the president and the public face of the company. He's a Certified Appraiser with the International Society of Appraisers, sits on the board of the Industry Council for Tangible Assets (ICTA), and is approved in Florida to teach continuing education courses for CFPs, CPAs, and attorneys.

That's a fairly unusual credential list for a dealer this size. In 2018, Fisher Precious Metals was named USA Bullion Dealer of the Year by Bullion.Directory, an industry ranking site that reviews dealers on service, pricing transparency, and client feedback.

The company operates out of a single office at 2151 W Hillsboro Blvd in Deerfield Beach, and does business nationally by phone and mail order rather than through a large network of branches. That matters for expectations going in. You're not walking into a Costco-sized showroom.

You're dealing with a small team that answers its own phones, which is part of why client reviews consistently mention direct contact with John or his staff rather than a call center.

Product Lineup

Fisher's catalog covers the categories most retail bullion buyers look for:

That's a reasonably broad range for a company this size, though it's worth noting the site currently has its online cart disabled. As of this writing, orders go through a phone call after you request a price sheet, which is a slower buying process than dealers with live checkout carts.

For someone comparing multiple dealers side by side in one sitting, that extra step is a real friction point, not a dealbreaker.

Where Fisher Fits in the Current Gold Market

Gold spot prices have moved a long way in the past year. As of mid-August 2026, gold was trading above $4,500 per ounce, up roughly a third from the same time in 2025, and silver was trading in the mid-$60s per ounce. Twelve months ago gold was still under $3,500.

Go back to December 2016 and it was sitting around $1,150. That climb has not been a straight line: prices pulled back sharply in early June before rebounding, and analysts at Goldman Sachs projected in late 2025 that gold could reach $4,900 per ounce by the end of 2026 if the current trend held.

Prices like that change the calculus for a lot of buyers. Premiums over spot on smaller coins become a bigger percentage of the total cost, and dealer selection starts to matter more because a bad spread eats into returns faster when the underlying metal is already expensive.

A one percentage point difference in premium on a $4,500 gold coin is $45. That's real money, and it's part of why comparison shopping across dealers has become more common as prices climbed.

Fisher's pricing is not published live on the site (a downloadable price sheet is the current method), so it's hard to do an apples-to-apples premium comparison against dealers like JM Bullion or APMEX without calling in. That's a tradeoff worth knowing before you reach out.

What is public: the company advertises "the most competitive storage rates in the industry" for its depository partners, and its buyback guarantee applies regardless of where the metal was originally purchased.

Reputation and Reviews

This is where Fisher separates itself from a lot of smaller dealers. A few data points:

• BBB rating: A+, accredited since November 2011, zero complaints on file.
• Yelp: dozens of reviews, most citing direct interactions with John Fisher or staff member Brian, and describing the buying process as straightforward.
• Angi (formerly Angie's List): 5.0 out of 5 overall rating.
• Bullion.Directory: 5 out of 5 based on customer ratings, plus the 2018 Dealer of the Year award mentioned above.

Common threads in the reviews: people mention feeling educated rather than sold to, appointments that run long because staff answer every question, and buyback experiences that paid what was promised.

None of that is unusual language for a dealer review page, but the volume of it across independent platforms (not just testimonials curated on Fisher's own site) adds some weight. I did not find any BBB complaints, FTC actions, or state regulatory issues tied to the company as of this writing.

For context, zero BBB complaints over more than a decade of accreditation is not the norm in this industry. Precious metals dealers as a category see regular complaints tied to shipping delays, pressure tactics on numismatic coins, and buyback disputes.

A dealer this size going that long without a single logged complaint says something about how disputes, if any came up, got resolved before reaching a regulator.

The Buyback Guarantee, In Plain Terms

Fisher publishes a five-point buyback guarantee. Here's what it actually promises:

1. They will buy back any product you bought from them.
2. They will buy authentic gold or silver you bought somewhere else.
3. They will pay competitive market prices at the time of sale.
4. They will explain their pricing rather than just quoting a number.
5. Payment happens promptly once the sale is confirmed.

None of this is legally binding beyond normal consumer protections, and "competitive" pricing is still set by the dealer, not an independent index. But a written buyback commitment that covers metals bought elsewhere is not something every small dealer offers, and it does line up with what reviewers describe experiencing.

Precious Metals IRAs

Fisher helps clients set up self-directed IRAs and fund them with IRA-approved gold, silver, platinum, and palladium. 

They work with outside custodians rather than acting as the custodian themselves, and storage happens through insured depositories in New Castle, Delaware; Toronto, Canada; and Grand Cayman. Clients pick the storage location.

Worth flagging: the company is explicit on its own site about IRA dealer tactics to avoid, including funding an IRA with proof coins or fractional gold (both carry higher premiums than standard bullion) and using home storage IRA structures, which the IRS has scrutinized in recent years.

Whether or not you buy from Fisher, that's accurate guidance and matches what the IRS itself has said about self-storage IRA setups.

Storage and Authentication

Depository storage is allocated and segregated, meaning your metal isn't pooled with other clients' holdings. Fisher can ship to any depository a client requests, not just the three it highlights.

On the authentication side, the company uses electronic testing equipment (including Sigma Metalytics verifiers, which are sold on the site as standalone products) to check coins and bars before they ship, and offers to test metals bought from other dealers too.

Strengths and Limitations

Where Fisher does well:

• Clean regulatory and complaint history across BBB, Yelp, and Angi
• Direct access to the owner rather than a sales floor
• A buyback guarantee that covers metals purchased elsewhere
• Real professional credentials (ISA appraiser, ICTA board member) behind the person you'd actually talk to

Where it's more limited:

• No live online cart at the moment, so buying requires a phone call
• Pricing isn't posted publicly, making quick comparison shopping harder
• Smaller inventory than the largest national dealers, and a two-to-five person staff means less capacity during high-volume periods
• Best suited to buyers who want a relationship and phone support, not the fastest checkout experience

Who Should Consider Fisher Precious Metals

If you want a dealer who will walk you through the buying decision, answer questions about spot price versus premium, and stand behind a buyback promise, Fisher fits that profile well, and the review record backs it up.

If your priority is the lowest possible premium found through instant online comparison across a dozen sites, the lack of live pricing will slow you down, and you may prefer a larger dealer with an open cart and published spreads.

Verdict

Fisher Precious Metals has built a clean track record over more than a decade of BBB accreditation, backed by a buyback guarantee and hands-on service from its owners.

It's a reasonable choice for buyers who value direct communication over instant online checkout, though the lack of published pricing means a phone call is required before you know exactly what you're paying.