American Gold Reserve is a real, registered Houston-based precious metals dealer, not an outright scam. However, it’s not BBB-accredited, and BBB shows complaints about delayed shipments, unresponsive service, and aggressive upselling with reviews describing charges without timely delivery and unresolved disputes.
Its website lacks transparent pricing, requiring phone calls for quotes, and three different websites operate under its name, adding confusion. Reviewers frequently mention high-pressure sales tactics and inflated coin premiums.
So it’s technically legitimate as a business, but reputation is mixed. If considering a purchase, get all pricing in writing, verify product specs independently, and be wary of unsolicited upsell calls.